Marketing Research

Analytics

Market surveys

 

Marketing research

Marketing research - is one of the basic tools needed in the early stages of project development. Based on the marketing conclusions we form the most profitable and feasible scenario for the property, develop the concept of the project and make a business plan.

 

Analytics

NAI Pickard has access to the most comprehensive and up-to-date information about the Ukrainian property market and reviews the trends, nuances and peculiarities.
On request we can supply surveys on various segments of the property market in all the regions of Ukraine. We regularly prepare analytic reports about the current situation in the Ukrainian property market, and also participate in compiling global market overviews for NAI Global.

In the course of the research the following aspects are analyzed:

  • Macroeconomic indicators
  • Location analysis (for a specific land plot)
  • Situation in the market
  • Demand
  • Supply
  • Segmentation of the market
  • Expected future development of the market
  • Capacity of the trade area (for retail)

Methods, employed in research:

  • Observation
  • Interviews
  • Analysis of documents

 

 

Market surveys:

 

NAI Pickard surveys:

Semi-annual survey of Kyiv commercial and residential property market, January-June 2010
Annual report of commercial property market of Ukraine, 2009
Major retail outlets in Ukraine, 2008
Market report, Ukraine 2008

 

NAI Global surveys:

International property guide, 2010
Global property prices & trends, 2010
Global market report, 2010
Central & Eastern Europe market report, 2009