Shopping centre marketing is the product which directly or indirectly generates the income of a shopping centre and is customer-oriented. Marketing management is a comprehensive program of brand management, aimed at increasing the value of the property and maximizing its income.
NAI Pickard, having considerable experience in developing and the implementation of marketing programmes and in successfully managing shopping centres, offers a range of services aimed at creating the most attractive shopping centre.


This service includes:

  • Analysis of the marketing activity of the shopping centre
  • Development of a positioning concept
  • Development of a marketing strategy for the promotion of a shopping centre
  • Brand creation and a programme of branding events